ULTIMATE NUTRITION
Ultimate Nutrition was
founded in 1979 by Victor H. Rubino. At the time Victor was one of
the top amateur power lifters in the United States. Driven by a
goal to become the best, Victor knew that supplements were the key
to improving his performance through increased strength and faster
recovery. Not satisfied with the current supplements that were
available to him the 1970's and being a biochemist himself, Victor
decided to launch his own company Ultimate Nutrition. Victor's goal
was to create high quality, thoroughly researched products at an
affordable price for everyone.
In the late 1970's and early 1980's Ultimate Nutrition was
among the first companies to have Amino Acid tablets, protein
powders, carbohydrate powders, and various types of Fat Burners. By
the late 1980's and early 1990's Ultimate Nutrition launched
several legendary products such as Sports Energizer, an electrolyte
fueled ready to drink beverage that came in 10 flavors and in a
glass bottle.
By the mid 1990's Ultimate Nutrition again was on the cutting
edge as we were one of the first companies to come out with Whey
Protein powder in a bottle. Today, Ultimate Nutrition continues to
excel with a wide range of products including Iso Mass Xtreme
Gainer®, ProStar® Whey, Muscle Juice® 2544, GlutaPure®, Protein
Isolate, Iso Sensation® 93, Amino 2000, Ultra Ripped®, Horse
Power®, and now Horse Power® X. Horse Power X is a revolutionary
condensed pre-workout supplement formulated to help increase
energy, endurance, and stamina, and to promote increased strength
and muscle building gains.
Sadly, Victor Rubino passed away in March 2003 at 48 years
young. However, Ultimate Nutrition is still owned and operated by
the Rubino family to this day. Our commitment to Victor's vision
remains the same, to create high quality, highly researched
products at affordable prices.
